CUBIK Studio — Company Summary

CUBIK Studio Limited is a Hong Kong-based startup that helps airlines reduce food waste using camera-based artificial intelligence. A compact device mounts inside standard airline catering trolleys and automatically photographs each meal tray as it returns from passengers. The system identifies exactly what was eaten and what was left behind — down to individual items like "yogurt: 40% remaining" — without any extra work for cabin crew. All data is processed directly on the device with no internet connection required during flight, and the system never captures images of passengers or crew faces.

Key Metrics

• 15% reduction in cabin food waste through smarter menu planning
• 5.3 million tonnes of carbon dioxide equivalent annual reduction potential across global aviation
• 3 million meals redirected from landfill to communities in need annually
• US$36 billion: the total value of airline food wasted globally every year

Business Model

• Subscription fee: HKD 2,000 per aircraft per month
• Revenue sharing: 50/50 split on cost savings achieved from waste reduction
• Target market: Airlines operating fleets of 100 or more aircraft

Technology

• On-device processing: All artificial intelligence runs locally with no cloud or Wi-Fi dependency during flight
• Advanced image recognition: Identifies different food items, liquids, packaging, and leftover portions
• Privacy by design: No facial recognition, no personally identifiable information collected
• Standard hardware: Compact tablet-sized device fits into existing airline catering trolleys

Environmental and Social Alignment

Supports United Nations Sustainable Development Goal 2 (Zero Hunger), Goal 12 (Responsible Consumption and Production), and Goal 13 (Climate Action).